The Research and Development Society

From ideas to wealth

Afternoon seminar: Facilitating Creativity and Innovation
Optimising the relationship between R&D and marketing

Tuesday 18 November 2008, 2pm
The Royal Society, 7 Carlton House Terrace, London SW1Y 5AG - map

Speakers:

Successful commercialisation of technology requires a good combination of R&D and marketing disciplines which places considerable challenges and tensions on organisations. The ability to address unmet market needs increasingly calls for use of new, diverse and disruptive technologies which may need to be accessed from outside the organisations and then adapted to meet particular requirements. Furthermore, seeking early stage market validation of such ideas needs carefully consideration.

The purpose of this meeting is to explore and discuss the challenges arising in the commercialisation of new technological products to consider how R&D and Marketing activities can be best combined to support this process.

The meeting will take the form of a series of short presentations from the panellists followed by a panel discussion stimulated by questions from the audience.

Dr Rick Mitchell, Cranfield Business School - Chairman

Dr Rick Mitchell is Visiting Professor at Cranfield Business School and ex Group Technical and Quality Director for Domino Printing Sciences, a world leader in date coding equipment. Rick's current interests include product innovation management, an area in which he has authored several books. Rick has a degree in Natural Sciences from Cambridge University and a PhD in electrical engineering from Queen Mary College, London University

Bob Bates, Philips Connected Generations

Bob Bates is General Manager of Philips Connected Generations, a Corporate Venture funded by Philips’ Lifestyle Incubator. Previously, Bob was General Manager of Philips Applied Technologies at Redhill. Before that, he was Engineering Manager and then General Manager of Philips Paging in Cambridge. Before rejoining Philips in 1996 he was Managing Director of Unicam Chromatography (a Thermo Electron Company). Prior to that he was Development Manager for ATI Unicam in Cambridge. Bob has a BSc and PhD in Electronics from London University and is a Fellow of the Institution of Engineering and Technology.

Arend Jan (AJ) van Bochoven, Cambridge Consultants Ltd

Arend Jan (AJ) van Bochoven is a senior consultant for the Business and Innovation Management Group at Cambridge Consultants Ltd, a leading technology consultancy. AJ has experience in facilitating the interaction of diverse stakeholders to ensure that the “selfish needs” of all and thus increase the chance of commercial success of innovation projects.

Dr Qing Wang, Warwick Business School

Qing Wang, B.Sc. (Xian), PhD (Warwick). Dr Qing Wang is Reader in Marketing and Innovation at Warwick Business School. Her research is particularly concerned with a) marketing communication methods for, and consumer adoption behaviour of, really new and technologically advanced products and b) The R&D/marketing interface and the links between innovative capabilities and branding strategies of high technology firms

Further information

Meetings are open to members and non-members. Members receive benefits including discounted meeting fees on all R&D Society events, access to the members area of the website, and the newsletter.

Meetings of the R&D Society are accepted by many professional institutions as suitable for their CPD requirements.

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