Life Sciences Ecosystem Mapper

What is your email? What is your company called? What is your role at your company? How many FTEs (Full-Time Equivalents) work at your company? -- Please select -- Single Member 2 - 4 Employees 5 - 9 Employees 10 - 49 Employees 50 - 249 Employees 250+ Employees Where is your company based? Where are the majority of your customers based? Where is the majority of your supply chain (manufacturing, production etc.) based? Next

How many products/services (prototype or more advanced) do you have in your portfolio? Please provide the name of your primary product and try to describe it in one sentence. What is the maturity of your primary product? -- Select CRL -- 0 1 2 3 4 5 6 7 8 9 10 Which of these categories does your primary product best fall under? Back Next

What is the total investment (in GBP) your company has received to date? Equity Investment (£): Grants (£): Total Investment (£): What is your total gross revenue (£) per year? Which of these make up your primary customers? Back Next

This next section consists of 36 questions focused on identifying the most significant challenges facing your main product. Please take the time to consider each question carefully, and aim to minimise any bias so we can achieve an accurate assessment.

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E1: Market Spaces

Within our chosen market, identifying our potential customers, partners, suppliers, competitors and regulators, by name, is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge Understanding our role within the value chain and what value we create for customers and other players in the market space is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge Planning our timeline to establish a dominant position for our product/service in our chosen market space is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge

E2: Proposition Framing

Recognising the drivers that influence our market space in the areas of market, customer behaviour, technology, regulation and competition is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge Managing the regulatory requirement that need to be satisfied to operate in our market space is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge Uniquely framing the value proposition offered by our product/service for our target market space is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge

E3: Customer Definition

Identifying our target customer types (consumers, professional users, businesses, government organisation) is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge Understanding our customer's specific needs that our product/service can address is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge Estimating the size of the addressable market in terms of the target customers (the segment our product/service can be targeted at) for our chosen market space is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge

E4: Distribution, Marketing and Sales

Identifying our most important market entry challenges (product management, pricing, marketing & sales, channels and post-sales support) their associated costs is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge Identifying and prioritising, in order of importance, our main channels to market (direct, distributors, franchisees, agents) to help reach our target customers is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge Understanding the primary sales process that helps sell our product/service to our target customers is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge

I1: Tech. Development and Contingent Deployment

Understanding which advantages of our innovative technology are most relevant to delivering our solution for the target application is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge Mapping out how the building blocks (technologies, platforms, products & services) - including those developed by other players - that make up our solution fit together is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge Designing a clear deployment strategy (including the role of partners, suppliers & other service providers) when implementing our solution is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge

I2: IP Management

Protecting & understanding all forms of IP (patents, trademarks/copyrights, knowhow) in the markets in which we operate is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge Designing a clear, comprehensive and validated IP strategy that provides us with freedom to operate is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge Putting the IP that underpins our product/service in a strong and defensible position is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge

I3: Product & Service Definition and Synthesis

Assessing whether out product/service concept is driven by customer pull, technology push or a mix of both is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge Understanding the impact of each of the components which make up our product/service is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge Developing a strong product management focus by understanding all the key components that make up our final product/service, and how they relate to each other is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge

I4: Manufacturing and Deployment

Understanding our overall manufacturing and deployment needs, including regulations and supply chain considerations is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge Finding methods of delivery for our product/service using existing manufacturing & operational process and within existing regulations is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge Proving our manufacturing and deployment approach at commercial volumes and evaluating the associated economics is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge

I5: Talent, Leadership and Culture

Accessing the core competences required to deliver our growth plans through our team, including partners and suppliers, is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge Mapping all of our team members' roles against key operational and delivery processes is.… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge Creating a leadership style and culture that are open, inclusive, energising and support the delivery of our growth plans is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge

I6: Funding and Investment

Understanding and accessing the various sources of funding (own resources, grants, debt, investors, customers) available to our business is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge Designing a clear and appropriate funding strategy to support our growth plans is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge Assessing our business' risk / return profile and how that relates to team and investor expectations is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge

C1: Strategic Positioning

Understanding the overall commercial environment (key (geo)political, environmental, regulatory and cultural factors and the pace of evolution) that we operate in is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge Understanding the disruptive forces (new technologies, business models & entrants) in our market space is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge Defining our strategic position for our product/service in our market space(s), including clear priorities that drive our execution effort, is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge

C2: Business Models

Assessing the business models relevant to our product/service, and their underlying logic of value creation activities, is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge Validating our business model with customers and understanding the drivers for revenues, costs and profit margins is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge Tracking and improving our execution performance using relevant metrics derived from our business and revenue models is… -- Please select -- a Critical Challenge a Major Challenge a Moderate Challenge a Minor Challenge a Tiny Challenge not a Challenge Back Next

What are the top 3 most impactful solutions that would help you tackle your biggest challenges? Solution 1: -- Please select -- More Investment Improved access to Supplier Networks (Manufacturing, IT, Legal) Structured Intervention Programmes for Commercialisation Strategy (e.g. Triple Chasm) Improved access to Expertise Networks (Operational) Support from Mentors / Industry Leaders Other Solution 2: -- Please select -- More Investment Improved access to Supplier Networks (Manufacturing, IT, Legal) Structured Intervention Programmes for Commercialisation Strategy (e.g. Triple Chasm) Improved access to Expertise Networks (Operational) Support from Mentors / Industry Leaders Other Solution 3: -- Please select -- More Investment Improved access to Supplier Networks (Manufacturing, IT, Legal) Structured Intervention Programmes for Commercialisation Strategy (e.g. Triple Chasm) Improved access to Expertise Networks (Operational) Support from Mentors / Industry Leaders Other Back Submit